이벤트에서의 체험요소가 체험즐거움, 체험만족 및 행동의도에 미치는 영향

• 영문명: The Effects of Experiential Factors on Enjoyment, Satisfaction and Behavioral Intention in an Event: An Application of Pine & Gilmore’s Experience Theory
• 발행기관: 한국관광학회
• 저자명: 申東宙
• 간행물 정보: 『관광학연구』제34권 제9호, 251~270쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

Based on the Pine & Gilmore’s experience theory, this study examined the effect of experiential factors on visitors’ enjoyment, experience of satisfaction and behavioral intention in a leisure sport event. Data were collected from 341 visitors of 2010 Chuncheon World Leisure Competition on September 2010. Results of a structural equation model analysis indicated that the visitors’ entertainment and esthetics experiences seemed to have positive impacts on their experience of enjoyment, while visitors’ educational and escapist experiences did not make significant impacts on their experience of enjoyment. Results also showed that visitors’ experience of enjoyment seemed to have positive impacts on their experience of satisfaction and behavioral intention. However, visitors’ experience of satisfaction did not make a significant impact on behavioral intention. Based on these findings, planning and marketing implications were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 연구가설

Ⅳ. 연구방법

Ⅴ. 분석결과

Ⅵ. 결론

키워드

체험요소 체험즐거움 체험만족 행동의도 Experience element Experience pleasure Experience satifaction Behavioral intention