인터넷 관광정보에 표현된 관광지 이미지에 대한 연구

• 영문명: Korea Tourism Destination Image Represented on Websites: A Content Analysis of Chinese Websites
• 발행기관: 한국관광학회
• 저자명: 孫蓉 崔秀鎭 曺美惠
• 간행물 정보: 『관광학연구』제34권 제9호, 117~141쪽, 전체 25쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study examined the image of Korea tourism represented on Chinese internet websites. A content analysis on the four different type of Chinese internet websites on Korean tourism, including 90 online blogs, 3 portal websites, 8 travel media, 38 travel agencies, and the Korea Tourism Organization, was performed. Microsoft Excel and correspondence analyses were used to analyze the text and visual information content. Results showed that the image and resources of Korean tourism presented online were significantly different throughout the four distinctive types of online information sources. It could be explained in part by the differences of communication objectives among the four different types of websites. Results from study affirm the importance of understanding the variation of destination image and tourism resource representations on websites and the challenge of managing and delivering the desired image of a destination to potential tourists.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법론

Ⅳ. 실증 분석 결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

중국 관광정보 웹사이트 한국 관광 관광지 이미지 Chinese tourism web sites Korea travel Tourism destination image