故 김수환 추기경의 사회적 영향이 관여도와 추모공원 방문의도에 미치는 영향관계 고찰

• 영문명: Examining the Mass Media Influence and Social Influence on Potential Visitors’ Intention to Cardinal Stephen Kim Sou-Hwan’s Memorial Park: A Focus on the Mediating and Moderating Role of Involvement
• 발행기관: 한국관광학회
• 저자명: 朴令 玄龍豪
• 간행물 정보: 『관광학연구』제34권 제9호, 189~209쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study was to examine the social and mass media influence on potential visitors’ visit intention to the Cardinal Stephen Kim Sou-Hwan’s Memorial Park. Particularly, this study focused on the moderating and mediating effect of involvement on the relationship between the social/mass media influence and visit intention. Data were conveniently collected from 349 potential visitors at the DongDague and Seoul railroad stations on April and May of 2010. Results of regression analyses indicated that social influence had a greater effect on visit intention than mass media influence had. Results also showed that social influence had a greater effect on involvement than mass media influence had. In addition, it was proven that involvement had a pure mediating effect on the relationship between social influence and visit intention, while mass media influence had a direct and indirect impact on visit intention through involvement. Theoretical, managerial implications, and limitation of the study were also discussed.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

사회적 영향 대중매체영향 관여도 조절효과 매개 효과 Social influence Mass media influence Involvement Moderating effect Mediating effect