울산지역 고래관광 상품개발에 관한 인식도 평가와 대응

• 영문명: The Responsiveness and Evaluation of Recognition Degree for Commodity Development of Whale Watching Tourism
• 발행기관: 한국관광학회
• 저자명: 변우희 이정열 한형주
• 간행물 정보: 『관광학연구』제33권 제1호, 203~224쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

This study is to analyze the feasibility of a whale watching program and investigate countermeasures on the premise that Ulsan Metropolitan City could play a role as one of successful tourist destinations. Authors evaluated the recognition of local residents on hardware and software elements in the development of a whale watching tour program. They also implemented an empirical analysis for the data of the Ulsan whale tour program and the direction for specific tourist development. Factor analysis, MANOVA, and logistic regression were included for the data analysis. This approach is hoped by authors to provide useful data for implementation of specific policies with evaluating the recognition on the commercialization of a Ulsan whale tour program of local residents.

목차

I. 서론

II. 이론적 배경

III. 연구 방법

IV. 분석 및 결과해석

V. 결론 및 과제

참고문헌

키워드

지역관광개발 고래관광 상품개발 인식도 타당성 평가 Regional tourist development Commodity development of whale tourism Degree of recognition Evaluation of feasibility