녹차인식, 지각된 가치와 관광만족간의 관계

• 영문명: Perception of Green Tea, Perceived Value, and Tourist Satisfaction: Visitors of O'Sulloc Green Tea Museum in Jeju Island
• 발행기관: 한국관광학회
• 저자명: 양성수 박시사 조성진
• 간행물 정보: 『관광학연구』제33권 제1호, 95~112쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

Special interest tourism is one of emerging market as tourists are getting sophisticated in demand. Green tea museum visitors belong to this categories. Jeju island enjoys beautiful scenery and good climate, along with the unique tourist attractions catering to experience-seekers. Green tea museum is the just-place for well-being and quality tourists visiting Jeju. This research was carried out to explore and identify the correlation among perceived value, perception of green tea and tourist satisfaction. Survey was employed for locating findings and applicate with SEM for analysis. The findings deriving from this research are followings: perceived value have positive effects on the tourist satisfaction, and sub-factors of the Jeju of origin have moderating effects between the perceived value and the tourist satisfaction.

목차

I. 서론

II. 이론적 고찰

III. 연구방법

IV. 실증분석

V.결론

참고문헌

키워드

지각된 가치 녹차 인식 관광만족 Perceived value Perception of green tea Tourist satisfaction