문화재관람료 징수정책의 사회적 형평성과 가격수용성의 결정요인

• 영문명: Social Equity and Determinants of Price Acceptability in Judging of Cultural Heritage Admission Fee
• 발행기관: 한국관광학회
• 저자명: 박종구 안영규 이나래 이호근
• 간행물 정보: 『관광학연구』제33권 제1호, 53~72쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.02.28

영문 초록

This study deals with pricing policy within the National Park. Conjoint analysis was used to manipulate various conditions including opening of informations on collecting fee, pricing method of the fees, membership pass, levying fee office’s locations, special pricing for the locals. Data were gathered through an onsite interview of 200 visitors in Mt. Sorak. Hypothetical fee levels were created through 16 scenarios. The results showed that different patterns of determinants were existing. For social equity, the most prominent part-worth coefficient was the price discounts for local residents, followed by public disclosure of budgeting information about collecting revenues.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 실증분석의 결과

V. 결론

참고문헌

키워드

문화재관람료 정책 사회적 형평성 가격수용성 컨조인트 분석 Cultural asset's fee policy Social equity Price acceptability Conjoint analysis