한국의 의료관광 상품개발을 위한 탐색적 연구

• 영문명: The Exploratory Study on Development of Medical Tourism Product in Korea
• 발행기관: 한국관광학회
• 저자명: 김미경 윤세목 윤세남
• 간행물 정보: 『관광학연구』제32권 제6호, 431~447쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

Medical/health tourism is a new type of tourism reflecting consumers' desires for well-being and experience during the travel. This study was conducted to investigate the consumers' intention to visit to Korea for the purpose of medical/health tourism and their preference on medical/health activities as well as tour activities in Korea. The data for the study were collected from Japanese both in Korea and in Japan, because Japanese was considered as an major market for Korean medical/health tourism product. From the results of the study, 37.3 percent of respondents has the intention to visit Korea for medical/health tourism. The study also classified four types of medical/health activities and three types of tour activities which consumers want to participate in. And it revealed that consumers' preference on medical/health activity affects their preference on tour activity when visiting in Korea.

목차

I. 서론

II. 이론적 배경

III. 조사설계

IV. 결과분석

IV. 결론

참고문헌

키워드

의료관광 헬스관광 상품개발 관광프로그램 Medical tourism Health tourism Product development Tour program