Compared to the past, today's Korean art market has grown significantly in terms of quantity, with more than 10 million people visiting concert halls in a year.
However, in reality, most of the audience is limited to a certain social class.
The recent deepening social polarization, increase in economic inequality, disintegration of families, and conflicts due to the increase in migrants from various cultural backgrounds act as factors that hinder the solidarity and integration of our society. Countries establish and operate public performance venues by investing public resources to realize cultural democracy while providing arts to all citizens evenly regardless of class. However, publicly funded arts institutions often involve a small, well-educated public. Audience development has also been targeted primarily at current and potential audiences based on traditional marketing theories. However, this audience development does not lead to a change in the sustainable participation of those excluded from the social structure. Recognizing these issues, this study proposes approaches, participation, cultural diversity, and art education as a way to realize the demand for audience development from a socially inclusive perspective.