로하스(LOHAS)한류가 국가 및 관광이미지, 한국에 대한태도, 방문의도에 미치는 영향요인에 관한 연구

• 영문명: A Study on the Effect of Image in Nation and Tourism, Attitude Regarding Korea and Visit Intention from LOHAS Korean Wave
• 발행기관: 한국관광학회
• 저자명: 주현식
• 간행물 정보: 『관광학연구』제31권 제4호, 301~320쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.08.31

영문 초록

The purpose of this study was to investigate a causal relationship to draw measurement items to be based on preceded research which were Grnroos(1990), Butler(1991), Morgan and Hunt(1994), Moorman, Zaltman, & Deshpande(1992), Sang Hyun Kim(1995), and Doney & Cannon(1997) for testing the constitutive relationship of influence on our model that the cognition on LOHAS Korean wave effects to image in nation and tourism , attitude regarding Korea and visit intention. In order to achieve the research purpose, 350 research questionnaires were distributed to people who have experience on Korean wave China(Beijing, Sanghai, Dalian, Simsu, and Shimyang), Hong Kong, and Taiwan and 328 questionnaires were collected for statistical analysis purpose. The research findings were as follows. First, the cognition of LOHAS affected to image in Korea and tourism but the cognition of Korean wave was not affected. Second, the image in Korea and tourism affected to the attitude regarding Korea namely, to be having good impression and emotion to Korea. Third, the image in Korea was not affected but the image in tourism affected to visit intention. Forth, the relationship of the attitude regarding Korea and visit intention was not affected.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 분석결과

V. 결론

참고문헌

키워드

로하스 한류 국가 이미지 관광 이미지 방문의도 한국에 대한태도 LOHAS Korean wave Nation Image Tourism Image Visit intention Regarding Korea attitude