여행사의 경쟁우위전략이 경영성과에 미치는 영향 연구

• 영문명: Effect of Travel Agency’s Competition Predominance Strategy on Management Performances
• 발행기관: 한국관광학회
• 저자명: 구본기
• 간행물 정보: 『관광학연구』제31권 제4호, 93~114쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.08.31

영문 초록

This study is to define and grasp of cost competition strategy and differentiation strategy that establish cost leadership and differentiation advantage. This cost leadership and competitive advantage through differentiation advantage involve business strategies that can improve travel agency’s management skills. Presented hypotheses involve that competition strategies will influence on the various factors including growth, employee attitudes and customer satisfaction positively. Author, through the self-administered questionnaire survey and relevant statistical test, suggest six implications including enhancement of morale of employee in the company, efficient merchandise management system (intranet system) and cost leadership on the part of travel agencies.

목차

I. 서론

II. 선행연구 동향

III. 연구방법

IV. 결론 및 시사점

참고문헌

키워드

경쟁우위전략 경영성과 비용․차별화우위 Competition predominance strategy Management result Cost differentiation advantage