지각된 가치와 태도에 의한 산업전시박람회참관자의 행동의도

• 영문명: Perceived Value, Attitude of Activities Intended for Industrial Exhibition Fairs
• 발행기관: 한국관광학회
• 저자명: 노용호 김화경
• 간행물 정보: 『관광학연구』제30권 제6호, 361~379쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

Collecting data from a questionnaire survey of the participants from four industrial exhibition fairs, authors found the following results. First, the participants' pursued has a positive effect on the perceived level of value, while the perceived levels of value do not affect on the attitude statistically. And the perceived level of value has a highly significant effect on the satisfaction and positive effect on the activities intended. Further, perceived level of value has a positive effect on the attitude, satisfaction and activities intended. Theoretical expectation that the higher the pursued benefit is perceived, the more positive attitude, satisfaction, activities intended was found contrary. Finally attitude was found affecting positively on satisfaction.

목차

I. 서론

II. 선행연구

III. 조사 설계

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

산업전시박람회 지각된 가치 태도 만족 행동의도 Industrial Exhibition Fairs Perceived Value Attitude satisfaction Activities Intended