항공사의 제휴서비스 속성이 고객 충성도에 미치는 영향

• 영문명: The Impacts of Airline’s Strategic Alliances on Customers’ Loyalty
• 발행기관: 한국관광학회
• 저자명: 김홍범 장호성
• 간행물 정보: 『관광학연구』제30권 제6호, 33~50쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

Global competitiveness in airlines makes airliners difficult in surviving at technology and balance of payment, which thus force them finding a way with partnership and alliances. This study is to prove and analyze how the airline's strategic alliances affect the customers‘ loyalty. The result shows; not only horizontal alliances offered by airlines when customers actually use, but the vertical alliances among heterogeneous companies offering mileage services and discounts also influence customers‘ loyalty to the airlines. Moreover, customers who regularly use airlines more than 4.5 times a year and superior customers using first or business class tend to be unrelated to the customers’ loyalty on using alliance services offered by serviced airline.

목차

I. 서론

II. 이론적 배경

III. 연구설계

IV. 분석결과

V. 결론 및 시사점

참고문헌

키워드

항공사 제휴서비스(Airline's strategic alliances) 수직적․수평적 제휴(Vertical․Horizental alliances) 고객 충성도(Customers' loyalty)