꽃 축제 방문동기에 관한 연구

• 영문명: Participants’ Motivation of Flower Festival: Mt. Taebak Royal Azalea Festival
• 발행기관: 한국관광학회
• 저자명: 손재영 홍성도
• 간행물 정보: 『관광학연구』제30권 제6호, 281~300쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

This article analyses participants' motivation of flower festival, offering an informations needed to establish marketing strategy. This study finds out the participants' motivation and examines its demographic and activity background. The data for this study were collected from a questionnaire survey of 138 festival participants. The result are as follows. First, as participants' motivation of Mt. Taebak Royal Azalea festival “to relieve stress and escape from routine life”, “family togetherness”, “novelty”, “socialization”, “to enjoy nature environment” , “amusement” were extracted. Second, it was found that the participants' motivation of Mt. Taebak Royal Azalea festival were varied according to demographic and activity characteristics.

목차

I. 서론

II. 이론적 고찰

III. 연구설계

IV. 분석 결과

V. 결론 및 시사점

참고문헌

키워드

꽃 축제 방문동기 활동특성 인구 통계적특성 세분시장 Flower Festival Participants' Motivation Activity Characteristics Demographic Characteristics Segmentation Market