기술거래플랫폼 서비스 개선방안에 대한 연구

• 영문명: A Study on Service Improvement Plan of Technology Trade Platform
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 조규대 홍재범
• 간행물 정보: 『아태비즈니스연구』제13권 제3호, 209~225쪽, 전체 17쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

Purpose - The domestic technology trading market is composed of a technology trading platform with the participation of technology trading institutions. The institution that operates the technology trading platform provides various support for technology transaction. The purpose of this study is to suggest improvement plans through analysis of the services provided by the technology trading platform. Design/methodology/approach TA model was built based on existing research and the importance and satisfaction of each evaluation item of the model were identified through the hierarchical analysis process and expert opinion gathering. Then importance-satisfaction correlation analysis was applied. Findings - As a result of analyzing the importance of the technology trading platform, supply technology information, technology value evaluation, and demand technology information are in order. Technology marketing and demand technology information are areas that require focus management and there are differences according to experience and low-skilled people suggest the need to improve technology value evaluation service. Research implications or Originality - This study is significant in that it evaluated the operational performance of a technology trading platform that had not been addressed for 15 years and suggested improvement measures. Initially a series of technology transaction processes such as technology value evaluation technology matching and technology commercialization support were expanded from simple information on previous technology and this study includes these changes.

목차

Ⅰ.서론

Ⅱ. 기술거래의 개념 및 선행연구

Ⅲ. 기술시장의 구조와 현황

Ⅳ. 평가모형의 구축 및 활용

Ⅴ. 결론

References

키워드

AHP Importance-Performance Analysis Technology Trade Technology Trade Platforms