A study on the effect of user experience of fitness APP on product trust and purchase intention

• 영문명: A study on the effect of user experience of fitness APP on product trust and purchase intention
• 발행기관: 강원대학교 경영경제연구소
• 저자명: Huizhuo Zhou Xiaoyu Xing Zifan Lu
• 간행물 정보: 『아태비즈니스연구』제13권 제3호, 1~18쪽, 전체 18쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

Purpose - The purpose of this study is to take fitness APP users as the research object from the perspective of user experience to explore the influence of fitness APP user experience factors on product trust and purchase intention. Design/methodology/approach - The study collected data on 275 customers who had experience buying and using fitness apps. To test the hypothesis, SPSS 27.0 and AMOS 26.0 statistical packages were used based on the collected data. Findings - The results showed that the user experience factors (usefulness, ease to use, enjoyment, interaction) of fitness APP and the relationship between product trust had a positive effect, and product trust had a positive effect on purchase intention. In addition, exercise experience, showed a moderating effect in the relationship between the usefulness, easy to use of user experience and product trust. Research implications or Originality - This study provided research model among user experience factors of fitness APP, product trust and purchase intention. This study can help sports and fitness companies with product optimization and marketing decisions.

목차

Ⅰ. Introduction

Ⅱ. Theoretical background

Ⅲ. Hypothesis Development

Ⅳ. Empirical research

Ⅴ. Conclusion

References

키워드

Fitness APP User Experience Usefulness Product Trust Purchase Intention