모바일 쇼핑채널의 지속가능한 경쟁력에 영향을 미치는 소비자 가치 요인에 관한 연구

• 영문명: An Empirical Study on Consumer Value Factors in the Sustainable Competitiveness of Mobile Shopping Channels
• 발행기관: 한국산업경영시스템학회
• 저자명: 허훈(Hoon Huh) 김선영(Sun Young Kim)
• 간행물 정보: 『산업경영시스템학회지』제45권 제3호, 163~172쪽, 전체 10쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

목차

1. 서 론

2. 선행연구를 통한 이론적 고찰

3. 연구모형과 가설의 제기

4. 실증 분석

5. 결 론

키워드

Consumer Value Mobile Shopping Consumer Type