빅 데이터 분석능력과 기업 성과 간의 관계에서 혁신 및 개선 활동과 시장 민첩성의 영향

• 영문명: The Impact of Exploration and Exploitation Activities and Market Agility on the Relationship between Big Data Analytics Capability and Firms’ Performance
• 발행기관: 한국산업경영시스템학회
• 저자명: 정희경(He-Kyung Jung) 부제만(Jeman Boo)
• 간행물 정보: 『산업경영시스템학회지』제45권 제3호, 150~162쪽, 전체 13쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2022.09.30

영문 초록

This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organiza- tional characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, con- sequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.

목차

1. 서 론

2. 선행연구

3. 연구설계

4. 실증분석

5. 결 론

키워드

Big data analytics capability(BDAC) Exploration Exploitation Market agility