K-pop and Cultural Community in Brazil

• 영문명: K-pop and Cultural Community in Brazil
• 발행기관: 지역사회학회
• 저자명: 김상현(Sanghyeon Kim) Soel-ah Kim(Soel-ah Kim) 장원호(Wonho Jang)
• 간행물 정보: 『지역사회학』지역사회학 제17권 제2호, 73~96쪽, 전체 24쪽
• 주제분류: 사회과학 > 사회학
• 파일형태: PDF
• 발행일자: 2016.08.31

영문 초록

The Korean Wave in Latin America has started since late 2000s. Brazil is one of Latin American countries where the Korean Wave has widely spread out. Internet and social network services (SNS) contributed to distributing the Korean Wave contents and encouraging the content receivers. This online communities has promoted the Korean Wave. K-pop leads to the Korean Wave in Brazil, which enhances the familiarity and favorability on Korea and Korean culture. This study intends to discuss the Korean Wave as a way to build cultural relationship between Korea and Brazil. The study conducted the focus group discussion (FGD) research and the e-mail interviews with local young people. Findings suggested that K-pop fans in Brazil not only consumed the Korean Wave contents (i.e. Korean dramas, movies and musics) but also recreated the K-pop contents by incorporating their own local culture. The Korean Wave has spread out with local fans' effort, which ultimately promotes cross-cultural understanding between South Korea and Brazil.

목차

INTRODUCTION

GENERAL TRENDS OF THE KOREAN WAVE IN BRAZIL

EXPLAINING K-POP BOOM IN BRAZIL

CONCLUDING REMARKS

References

키워드

Brazil Korean Wave K-pop cultural exchange