The Korean Wave in Laos: The Case of Glocalized K-pop

• 영문명: The Korean Wave in Laos: The Case of Glocalized K-pop
• 발행기관: 지역사회학회
• 저자명: 김익기(Ik ki Kim) 배상준(Sang Joon Bae)
• 간행물 정보: 『지역사회학』지역사회학 제17권 제2호, 21~43쪽, 전체 23쪽
• 주제분류: 사회과학 > 사회학
• 파일형태: PDF
• 발행일자: 2016.08.31

영문 초록

Korean dramas and K-pops have been spread in Laos since the middle of the 2000s and contributed to enrich familiarity on Korea. This study aims to understand the reception of the Korean Wave in Laos and the ways of increasing the diversity of the Korean Wave. This study has conducted the Focus Group Discussions(FGD) for 9 Lao people in the ages of 10s and 20s. The FGD questions were mainly on the level of familiarity and the impacts of the Korean Wave in Laos in order to investigate the reception of the Korean Wave. The economic and cultural impacts of the Korean Wave in Laos are growing, for Laos people recognize the development of Korea and cultural similarities between the countries. Also, Thailand acts as a mediator between Korea and Laos due to the geographic proximity and media dominance. The Korean Wave in Laos can be an exemplar of glocalization of the Korean Wave, at the same time, the case study suggests the ways of sustaining and developing the popularity of the Korean Wave in the recipient regions: developing two-way communications

목차

INTRODUCTION

GENERAL TRENDS OF THE KOREAN WAVE IN LAOS

FACTORS FOR THE SPREAD OF THE KOREAN WAVE IN LAOS

CONCLUDING REMARKS

References

키워드

Laos Korean Wave Business Hallyu Cover dance Glocalization