대구 , 경북지역 가구산업의 경쟁력에 관한 연구

• 영문명: A Study on the competitive ability of furniture industry in the Taegu·Kyungpook
• 발행기관: 한국가구학회
• 저자명: 김세빈(Se-Bin Kim) 이화형(Hwa-Hyoung Lee) 장상식(Sang-Sik Jang)
• 간행물 정보: 『한국가구학회지』한국가구학회지 제6권 제1호, 69~76쪽, 전체 8쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 1995.12.30

영문 초록

This study was carried out to appraise the level of consumer’s cognition and to find out the problems of regionally limited unknown furniture and then finally to present the competitive ability, by research the questionaire to furniture dealers and consumers in Taegu. Summing up the results, the regional unknown brand furniture showed 30-40% lower than well-known brand furniture in terms of cognition level. Therefore it seems suitable that the price of the unknown furniture is set up as 70% of that of the well-known brand furniture. For the development of the unknown furniture, the diversity of products which satisfies consumer’s desire, the thorough operation of price marking system and the improvement of after service are needed. Also there are improvable methods such as organizing co-operative association or furniture interior center, introducing a union brand system which provides high recognition and confidence to consumer, so that they may may increase the competitive ability.

목차

1. 서론

2. 연구방법

3. 결과 및 고찰

4. 결론

참고문헌