몽골의 모바일 뱅킹 앱 만족도 영향 요인에 관한 연구

• 영문명: A Study on Factors Impacting the Satisfaction of Mobile Banking Applications: Mongolian Users
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 멘드자르갈(Batburen Mendjargal) 박상문(Sang-Moon Park) 김명수(Myoung-Soo Kimc)
• 간행물 정보: 『아태비즈니스연구』제12권 제4호, 153~161쪽, 전체 9쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2021.12.31

영문 초록

Purpose - In this study, we tried to find out the determinants of the customer satisfaction in using mobile banking applications. Design/methodology/approach - We conducted an empirical study for hypotheses testing through the analysis using survey data of experienced users in Mongolia. In this study, reliability test, factor analysis, and regression were conducted using SPSS 26.0. Findings - We found that the customer’s perception of information quality and system quality in using the mobile banking application is positively associated with the customer satisfaction. in addition, it was found that the convenience in using banking applications is also positively related with the customer satisfaction. Research implications or Originality - Based on the results of an analysis, it was confirmed that the quality of the banking applications is important in retaining customers. the number of viewers is found in most American films released in Korea.

목차

Ⅰ. Introduction

Ⅱ. 문헌 연구

Ⅲ. 연구 모형 및 가설

Ⅳ. 분석 방법 및 결과

Ⅴ. 결론 및 시사점

키워드

Customer Satisfaction Information Quality Mobile Banking Application System Quality