In today s modern society with the rapid development of science and technology and the developed network, the marketing mode that only focuses on the quality and use of products can no longer meet people s spiritual needs. People need more stimulating and sensory experiences. Based on this experiential consumption trend, the form and characteristics of traditional retail space need to be constantly updated. Driven by such consumption, a new type of space called pop-up stores has emerged. This study evaluates the five elements of experiential marketing and the five characteristics of pop-up store space through four cases, and analyzes the current application status and future development trend of experiential marketing in pop-up store. The analysis results show that the active application of experiential marketing elements in the pop-up store can become a medium to strengthen the brand image and thus enhance the brand influence. In addition, according to the characteristics of the pop-up store with mobility, diversity, impermanence, performance and flexibility, it can also activate the space, so that the application efficiency of space is higher, more economic, and more in line with the characteristics of the current diversified lifestyle. At the same time, the research will also be carried out in accordance with the changes of socio-economic and human characteristics, and become widely used information in the society.