불확실성 시대 중소기업의 신흥시장 대응성에 관한 연구

• 영문명: A Study on the Export Market Responsiveness of SMEs Targeting Emerging Markets in an Era of Uncertainty
• 발행기관: 한국무역연구원
• 저자명: 한정휴(Jeong Hugh Han) 박현용(Hyun-Yong Park)
• 간행물 정보: 『무역연구』제17권 제5호, 397~415쪽, 전체 19쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2021.10.30

영문 초록

Purpose - The aim of this paper is to examine the antecedents of the export market responsiveness of SMEs operating in emerging markets in an age of uncertainty. Based on the relational view theory and network view on firm internationalization processes, this paper also seeks the mediating role of relational capital that promotes the positive impact of the identified antecedents to export market responsiveness. Design/Methodology/Approach - This paper sets up a research model that incorporates export market orientation, knowledge learning orientation, and network orientation as the antecedents of market responsiveness. Further, the relational capital regarded as a mediator that promotes the positive relationship between market responsiveness and competitive advantages in exporting. By analyzing 134 samples of Korean SMEs operating in Vietnam in 2020, this paper tested the research model with support from PLS-SEM. Findings - This paper identified that export market orientation and network orientation affect relational capital positively, while knowledge learning orientation does not. Further, the mediating role of relational capital that promotes the positive relationship with the export market and network orientation towards export market responsiveness was identified. Research Implications - By applying the responsiveness concept to exporting SMEs and expanding the market responsiveness to the global context, this paper explored the explicit antecedents of export market responsiveness for exporting SMEs. Further, this paper identified how export market responsiveness can be enhanced in the age of uncertainty from a network perspective.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설 설정

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

References

키워드

Emerging Market Market Responsiveness Small and Medium Sized Enterprises Uncertainty