Монгол хэлний гарахын тийн ялгалын нөхцөлөөр хэлбэржсэн нэр + үйл гэсэн бүтэцтэй зарим холбоо үгийн утга, бүтцийн онцлог

• 영문명: Predicting Intention of University Students of Korea to Visit Mongolia Using an Extended Theory of Planned Behavior
• 발행기관: 한국몽골학회
• 저자명: V.G.Girish
• 간행물 정보: 『몽골학』제54호, 111~120쪽, 전체 10쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2018.08.30

영문 초록

This research extends the Theory of Planned Behavior (TPB) by incorporating the destination image construct to predict the intention of university students to visit Mongolia. A conceptual model was proposed to investigate the relationship among destination image, attitude, subjective norms, perceived behavioral control and intention to visit Mongolia. The extended model was empirically tested using 230 questionnaire survey data collected from university students. All the hypothesized relationships were positive and significant. The results reveal that destination image were positively associated with attitude, subjective norms and perceived behavioral control. On the other hand, attitude, subjective norms and perceived behavioral control were also positively associated with intention to visit Mongolia. The study concludes that extended model of TPB clarifies our understanding about intention of university students’ to visit Mongolia.

목차

1. Introduction

2. Literature Review

3. Measurement and Methods

4. Results and Discussion

5. Conclusion

References

키워드

Destination Image Attitude Subjective Norms Perceived Behavioral Control TPB Intention to Visit Mongolia Korea