학술논문
The Influence of Digital Literacy and Demographic Characteristics on Online Shopping Intention: An Empirical Study in Palestine
이용수 22
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Ayman NAZZAL Armanu THOYIB Djumilah ZAIN Ananda Sabil HUSSEIN
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.8, 205~215쪽, 전체 11쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2021.08.30
무료
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국문 초록
영문 초록
The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users’ online purchase intention in Palestine, as well to examine the moderating effect of Internet users’ socioeconomic characteristics – age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.
목차
1. Introduction
2. Literature Review and Hypotheses
3. Methodology
4. Results and Discussions
5. Managerial Implication
6. Conclusion
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