Consumer Behavior and Purchasing Intention Toward Country of Origin Labeling Products: An Empirical Study in Vietnam

• 발행기관: 한국유통과학회
• 저자명: Luc Manh HIEN Nguyen Thi Anh TRAM Le Thi Hai HA Pham Thi Thuy VAN
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.8, 565~572쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.08.30

영문 초록

The role of the garment and textile industry is particularly important in the economies of many countries in the context of international goods trade. There is no denying that the garment and textile industry contributes significantly to the economic growth in the global economy. The study seeks to investigate the relationship between control variables and Vietnamese consumers’ intention to buy Chinese garment products. While previous research has found some control variables influencing consumers’ intention to buy products, little research has been done about the influence of control variables on consumers’ intention to buy Chinese garment products, in developing countries like Vietnam. In particular, the textile industry plays an important role in export, but outsourcing is accounting for a high proportion of trade, hence, it is necessary to increase innovation to increase consumers’ intention to buy domestic garment products. The data is collected from a survey of 406 Vietnamese consumers’ in Hanoi city and Ho Chi Minh City. The methodology includes a mixed-method, i.e. qualitative method and quantitative method. The quantitative method applies SPSS analysis to measure the control variables’ influence on Vietnamese consumers’ intention to buy Chinese garment products. The results identify 1 control variable that impacts Vietnamese consumers’ intention to buy Chinese garment products, which is domicile.

목차

1. Introduction

2. Literature Review

3. Data Collection and Methodology

4. Results

5. Discussion and Conclusion

키워드

Consumer Behavior Purchasing Intention Country of Origin Labeling Chinese Garment Products