Understanding Supply Chain Agility in the FMCG Context: An Analysis of Interactions Among Agility Enablers

• 발행기관: 한국무역연구원
• 저자명: Young-Joon Seo Rene Tatschner Shunmugham Pandian Dong-Wook Kwak
• 간행물 정보: 『무역연구』제17권 제3호, 129~146쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2021.06.30

영문 초록

Purpose This study aims to investigate how supply chain (SC) agility can be achieved in the context of the fast-moving consumer goods (FMCG) industry. It conceptualizes a set of agility enablers in the FMCG context and then analyses them by considering how they are interdependent and interrelated. Design/Methodology/Approach Interpretive structural modeling was used to analyze the enablers, evidenced by interviews with industry experts. Findings The findings indicated that flexibility and lead time reduction are key competencies for supply agility, and their directions are decided by market awareness represented by market sensitivity, change alertness, and market information sharing. Also, the results showed that several internal and external integration (i.e., SC collaboration, process integration, trust, and communication channels) are required for building market awareness, generating a large self-enhancing loop to influence each other. The ultimate driving power was found to be the willingness of SC agility by top management and employees. Research Implications This study examined characteristics of SC agility in the FMCG industry, thus enriching current knowledge of SC agility. Furthermore, since the FMCG industry has a complex SC design and faces numerous challenges, the findings of this study can help SC managers by providing fresh insight into what is required to build more agile SCs in the industry.

목차

Ⅰ. Introduction

Ⅱ. Theoretical Lens

Ⅲ. Methodology

Ⅳ. Analysis and Findings

Ⅴ. Discussion and Concluding Remarks

키워드

Consumer Goods Fast-Moving Germany Interpretive Structural Model Supply Chain Agility Supply Chain Management