관광객의 선택행동 특성에 관한 연구 - 온천리조트를 중심으로

• 영문명: A study on Characters of select behaviors of Tourist (at a spa & resort)
• 발행기관: 한국유통과학회
• 저자명: 오재경(Oh jae-Kyung)
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2006년 동계학술대회 발표논문집, 407~436쪽, 전체 30쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  The value of Its visitors is very important factors on selection of a Spa & Resort. The first detailed purpose of this paper is to analyse the differences of select behaviors of a Spa & Resort according to the types of values of the visitors. The second aim is to conduct a research on the characters of select behaviors of the visitors. The third aim is to analyse the degree of satisfaction of the visitors, re-visitation and the intention of recommendation. The fourth purpose is to provide useful materials on analysis about the values of the visitors at various Spa & Resorts and to trigger dramatic effect of recuperation, relaxation with its visitor"s needs met, the maximum of hotel"s management profit at Spa & Resort"s area and programs to activate the region"s economy. Factor Analsis Routine of SPSS Windows Version 10.0 was applied to accomplish the issues of the study. The Applied analysis by research process are as follows; This paper applied Frequency analysis to figure out interviewee"s demographic characters and various using types of the visitors, using their experience of visiting, Select influence, Visiting period, Accommodation they use, Accompanyist, Costs, Season, Transportation, The necessary time.
  This paper showed important correlation between the visitors" select attributes and behaviors after using it, between their personal value and behaviors after using it, between their individual value, motive of use and their select behavior of destinations.
  In accordance with it, Managers or developer of a Spa & Resort should make a plan after a sufficient review of the visitors" individual value.
  The visitor"s value is changing continuously according to the change of spatial, occasional environment and should be assessed by those changes.

목차

Ⅰ. 서론
Ⅱ. 이론적배경
Ⅲ. 조사 설계
Ⅳ. 연구결과
Ⅴ. 결론 및 시사점
참고문헌
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