An Exploratory Study on the Efficacy of Big Data Analytics to Indian SME’s

• 발행기관: 한국유통과학회
• 저자명: Narasimha Rao Vajjhala Rajasekhara Mouly Potluri
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2017 International Conference on Business and Economics (ICBE 2017), 63~65쪽, 전체 3쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.06

영문 초록

The purpose of this study was to explore the challenges of using big data analytics by Indian SMEs. This exploratory study has identified the challenges that the SMEs are likely to face in using big data analytics. After in-depth literature review, researchers framed a survey questionnaire for collecting responses from managers working in 50 Indian small and medium-sized enterprises representing five key economic sectors. The collected data was analyzed and the study findings provide empirical data on the challenges that Indian SMEs are likely to face while using big data analytics. The implementation and use of big data analytics offers several significant challenges for small companies as investment in hardware and software resources are significant. The findings of this study provided empirical evidence on five key challenges that Indian SMEs face while adopting and implementing big data analytics, namely, lack of human resources, data privacy and security, lack of technological resources, lack of awareness, and financial implications. The findings of this study highlight the challenges that the leadership in SMEs faces while leveraging the benefits of big data analytics. The results of this study will benefit the organizational leadership of SMEs in planning and developing their short-term and long-term information systems strategies.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Methods

4. Results and Conclusions

References

키워드

Emerging Markets Developing Countries Big Data Analytics Cloud Computing