An Exploratory Study of Factors Affecting Customer’s Satisfaction on Online Shopping

• 발행기관: 한국유통과학회
• 저자명: Duong Tan Phat Tran Thi Hong Anh Dang Nguyen Hoai Thu Nong Thi Nhu Mai
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2017 International Conference on Business and Economics (ICBE 2017), 113~116쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.06

영문 초록

In contemporary century - the century of Internet, E-commerce is more and more important. Few years ago, buying things on the Internet was still strange to Vietnamese people, but nowadays, they become a vital part of many consumers’ personal social life. Vietnamese people can buy almost every type of products on the Internet; however, their trust in online shopping is very tenuous. This paper identifies the factors that the online shopping enterprises need to focus on, which are Logistic services quality, Websites quality, Product quality, and Brand, in order to conquer the satisfaction of Vietnamese customers. By gathering information from 205 people at every ages and genders in Ho Chi Minh city, Vietnam via questionnaire, this research will apply deductive approach with quantitative research to testify the pre-assumed hypothesis. This study will contribute to understanding the consumers’ behaviors about buying things on Internet, as well as knowing how to gain the satisfaction of online customers. The weakness of this paper is the smallness of data collected for the survey, therefore, the will be an expansion of samples collected in the further research.

목차

Abstract

1. Introduction

2. Literature Review

3. Research Methods

4. Results and Conclusions

5. Conclusion

References

키워드

E-commerce Online Shopping Customer Satisfaction