학술논문
A Study on the Determinants of Perceived Satisfaction of Strategic Alliances : focused on the moderating effects of alliance type
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Seung-Nyun Choi
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2015 International Conference on Business and Economics (ICBE 2015), 69~72쪽, 전체 4쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2015.07.31
무료
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국문 초록
영문 초록
This study analyzes 95 strategic alliances from 2009 to 2014 to identify the positive relations of relationship capital, such as trust, control, commitment, and conflict, and the perceived alliance satisfaction of managers. It is based on the behavioral perspective which has been one of the main streams in understanding the outcomes of inter-firm cooperations, and the results also support previous arguments in this field. Additionally this study focuses on the interaction effects of alliance type-equity alliances and non-equity agreementsand two relational assets, trust and control, to alliance outcome, which has not been the main issue of related studies.
목차
1. Introduction
2. Theoretical background
3. Hypotheses
4. Data, measurement
References
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