학술논문
A Study on the Food Science and Nutrition Students' Evaluation for Home Meal Replacement(HMR) Quality Using Importance-Performance Analysis
이용수 2
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Kyung-Sook Park Jong-Baek Kim Hoe-Chang Yang
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2015 International Conference on Business and Economics (ICBE 2015), 95~97쪽, 전체 3쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2015.07.31
무료
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국문 초록
영문 초록
The present study noticed a paucity of research on HMR in contrast with the explosive growth of the market. To find out how consumers find the attributes of HMR, an FGI with experts and the modified Delphi technique were used to elicit the attributes. Then, students majoring in food and nutrition were asked to rate the importance
of and satisfaction with the elicited HMR attributes. Next, to investigate consumers' perception of currently available HMR products, and to provide production and marketing cues for HMR suppliers and sellers, the IPA was performed.
목차
1. Introduction
2. Theoretical background
3. Research Design, Data, and Methodology
4. Conclusion
References
키워드
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