학술논문
Study on the impact of International Trade on Economic Growth in Shandong Province
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Bo Li
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2015 International Conference on Business and Economics (ICBE 2015), 205~211쪽, 전체 7쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2015.07.31
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국문 초록
영문 초록
The information asymmetry and quality uncertainty has been the root cause of the frequent quality problems of Chinese online shopping market. The purpose of this study is to analyze how government regulatory agency, online platform and sellers take product quality control measures and promote the healthy and sustainable development of Chinese online shopping market. This study finds: In order to reduce product quality uncertainty, the buyers tend to use internal and external cues to isolate the quality information and take them as the basis of quality evaluation. At the same time, interested parties such as the online shopping platform, government regulatory agency and the sellers try to mitigate the uncertainty from four dimensions: trust, website informativeness, product diagnosticity and social presence. Based on the above findings, this article constructs the model of three-level product quality control system in Chinese online shopping.
목차
1. Introduction
2. Combing the Uncertainty Mitigating Factors of Product Quality in Chinese Online Shopping
3. Three-level Product Quality Control System of Chinese Online Shopping
4. The formation and current situation of the three-level product quality control system
in Chinese online shopping and management implication
5. Management suggestions
6. Conclusion
References
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