학술논문
Antecedents and Consequences of Intention to Become a Customer: A Case Study of Islamic Banks in Indonesia
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- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Miko Andi WARDANA I Ketut RAHYUDA I Putu Gde SUKAATMADJA I Gusti Ayu Ketut GIANTARI
- 간행물 정보
- 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.4, 827~839쪽, 전체 13쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2021.04.30
무료
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국문 초록
영문 초록
The aim of the study was to examine the effect of trust, awareness, attitude, subjective norms, and behavioural control on intention and examine the mediating role of trust in the relationship between awareness and attitude. The population was Muslims in Bali Province, with a sample of 150 respondents. Quantitative analysis is used based on multivariate analysis using the SEM model with a variance-based PLS. The results are as follows: (1) knowledge has a significant positive effect on attitude. (2) Awareness has no significant effect on attitude. (3) Awareness has a significant positive effect on trust. (4) Trust has a significant positive effect on attitude. (5) Attitude has no significant effect on intention. (6) Subjective norm has a significant positive effect on intention. (7) Behaviour control has a significant positive effect on intention. (8) The role of trust is a conscious mediation that impacts attitude. The study provides insight into Islamic bank managers to meet prospective customers’ expectations and identify their intention to become customers through managing trust, awareness, attitude, subjective norms, behavioural control, and intention in one unified whole as internal resource. This study enriches empirical evidence on the Theory of Planned Behaviour, which examines knowledge, awareness, and belief.
목차
1. Introduction
2. Literature Review
3. Research Methodology
4. Results
5. Discussion
6. Conclusion
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