The Study on User's Continuance Intention of Traceability System between Agricultural and Marine Products

• 발행기관: 한국유통과학회
• 저자명: Seung-Yook Lee (이승육) Hyeon-Suk Park (박현숙)
• 간행물 정보: 『유통과학연구(JDS)』제14권 제4호, 67~79쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.04.30

영문 초록

Purpose – Over recent years, we have concerned about safety and quality on food products because of delivery complexity. The dependence of foreign food products escalate supply of products. And there are often negligent accident of marine and agricultural products. Therefore, the complexity increases the importance of safety on food and information quality for consumers. In spite of the interest augmentation of various interested parties, there is decrease in reliability and effectiveness, if it would be established without the right directivity. For the study, we tried to examine the first considerations – the point of view in service environment and information quality with accepting and diffusing the Traceability System. Then, we tried to verify the relationships between the factors of TS and the determinants of behavior decision. Next, we made efforts to find the mutual relationship among distributors, producers, consumers and the other prerequisite factors from the point of view in service environment and information quality in order to operate effectively the information perspective and system. Research design, data, and methodology – For the purpose of this study, the samples of consumers were targeted to Traceability System, and 661 people have been investigated. Through theoretical discussion of previous research, nine hypotheses were established, the influence of Continuous User Intention in TS. In order to test the hypotheses, a survey had conducted for 661 consumers as opinion leaders in their 20s-60s as data, and structural equation modeling was used. The difference analysis between Agricultural and Marine Products in TS; SPSS 22.0 and AMOS 22.0 were used for statistical manalysis. Results – The major findings from this study were as follow; all factors of information quality excluding completeness and a social-impact had effects on the ease of use; all factors excluding understand　ability in information quality and a soc

목차

1. 서론

2. 선행연구

3. 연구설계

4. 분석결과

5. 연구결과 토론 및 시사점

키워드

Information Quality Service Environment Traceability System Agricultural and Marine Products Technology Acceptance Model