학술논문
A Study on the Effects of Selection Attributes for Agricultural Products on Using Local Food Store
이용수 7
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Joon-Ho Chung(정준호) Sung-Hyuk Hwang(황성혁)
- 간행물 정보
- 『유통과학연구(JDS)』제14권 제4호, 117~125쪽, 전체 9쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2016.04.30
무료
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국문 초록
영문 초록
Purpose As consumers’ needs for purchasing fresh and safe food have been bigger in Korea, their interest in local food is also growing recently. So, the number of local food stores has been increased from 3 in 2012 to 103 in 2015. Local food stores should operate a business responding consumers’ needs in order that local food stores are not to be a one-time fad.
Therefore, the purpose of this study is to analyze the characteristics of consumers who use a local food store and provide helpful implications to design a strategy for sustainable growth of local food store.
Research design, data, and methodology In this study, Probit model was used for empirical analysis in order to examine the effect of purchase choice attributes of agricultural products, consumer's satisfaction, and their demographic factors upon the intention to use a local food store. After estimating coefficients of the probit model, marginal effects were calculated as a standard normal, and cumulative distribution is differentiated
with respect to explanatory variables. To collect the data, questionnaire survey was carried out with the consumers using the local food store (Youngjin Nonghyup near to Jeonju city located in Jeollabuk-do).
Result The data analysis found that the more consumers are satisfied with local food store, the higher intention they have to use the local food store. In addition, it was known that the factors related to quality of agricultural products and shopping convenience among the purchase choice attributes have a considerable
impact on the purchase intention of a local food store.
In demographic factors, income was turned out to be an im-portant factor affecting purchase intention of local food. Such a result supports the hypothesis that high income consumers are likely to purchase local food, which is based on the inference that consumers who have a high income tend to pursue wellbeing life. Futhermore, information delivery, through a re
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References
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