Impact of Gender Differences in DNA on Consumer Buying Behavior

• 발행기관: 한국유통과학회
• 저자명: Young Ei Kim
• 간행물 정보: 『유통과학연구(JDS)』제14권 제2호, 33~39쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.02.28

영문 초록

Purpose The purpose of this study is to investigate the impact of gender differences in DNA on consumer buying behavior both online and offline and other buying channels to find out effective sales promotion strategies of enterprises. Research design, data, and methodology - This study investigated the relation between chromosome and DNA, DNA and gene, and gene and human behavior of gender. The study shows generic characteristics have influence upon consumers' buying behavior and inclination, and examined the effects of genetic characteristics depending upon the difference of gender DNA upon consumers' buying behavior. Results - Precedent studies on genetics and ethology showed close relations between chromosome and DNA, DNA and gene, and gene and buying behavior of the gene. 'Hunting and protection', one of the genetic characteristics in men's DNA, had great influence upon the consumers’ different buying behavior. Conclusion - Gender DNA difference in genetics and ethology disclosed fundamental reasons for the difference in buying behavior and inclination of men and women. It gives implications that marketing strategies of advertising and sales promotion should be made in different ways depending upon men and women.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Genetic Characteristics of Men and Women under Influence of Consumer Behavior

4. DNA Analysis and Consumer Buying Behavior

5. Summary

References

키워드

Chromosome DNA Gene Buying Channels Consumer Buying Behavior