기술창업의 산업구조, 기술특성 및 기술마케팅전략이 창업성과에 미치는 영향

• 영문명: Industry Structure, Technology Characteristics, Technology Marketing and Performance ofTechnology 󰡈Based Start-ups: With Focus on Technology Marketing Strategy
• 발행기관: 한국유통과학회
• 저자명: 한상설(Sang Seol Han)
• 간행물 정보: 『유통과학연구(JDS)』제14권 제2호, 93~101쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.02.28

영문 초록

Purpose - This study aims to advance our knowledge about factors influencing technical startup performance through analysing technical startup process empirically. This study was conducted to focus on industry structure(industry growth rate, competitive intensity, and enter barriers), technology characteristics(technical excellence and wide range of technical application), and the performance in the technology-based start-ups. Specifically, analyzing moderating effect of technology-marketing strategy, this studied how moderating variables affect technical startup performance under industry structure. Research design, data, and methodology - The subject of this study was technology-based start-ups company that received technology transfer from public organization. The development of the paper model is based on the literature of the preceding research analysis in technology commercialization, performance of technology-based start-ups, and marketing strategy. This study has a construct that was defined in the previous studies, such that technology marketing strategy was defined into the two ways of being broad or narrow in strategic application. From November 3. 2015 to December 22, 220 questionnaires were distributed with targeting to start-up companies in technology-based. 188 responses were collected for empirical analysis except the missing and wrong value responses. This data were used for structural equation modeling and regression analysis. Results - The results of this study are as follows. First, as industry structure variables influencing on performance(technical, financial) of technology-based start-ups, industry growth rate, competitive intensity and enter barriers of variables were verified; high growth rate has more positive effect on performance than low growth rate, competitive low intensity has more positive effect on performance than competitive high intensity, low enter barriers have more positive effect on performance than high enter barriers.

목차

Abstract

1. 서론

2. 이론적 배경과 가설 설정

3. 연구모형과 연구 방법

4. 연구결과

5. 결론

References

키워드

Technology-based Start-ups Industry Structure Technology Characteristics Technology-Marketing Strategy