The Distribution Industry’s Social Responsibility and Ethics Management: Effects on Corporate Trust and Loyalty

• 발행기관: 한국유통과학회
• 저자명: Nam-Soo Yoon Young-Ei Kim
• 간행물 정보: 『유통과학연구(JDS)』제12권 제7호, 23~35쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.07.30

영문 초록

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

목차

Abstract

1. Introduction

2. Theoretical Background

3. Methodologies

4. Empirical Analysis

5. Summary

References

키워드

Distribution Industry Ethics Management Social Responsibility Corporate Trust and Loyalty