A Ten-Year Analytical Comparative Study on the International Journal of Consumer Studies

• 발행기관: 한국유통과학회
• 저자명: Dongjin Shin
• 간행물 정보: 『유통과학연구(JDS)』제12권 제7호, 63~75쪽, 전체 13쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.07.30

영문 초록

Purpose - This study analyzes topics discussed in the International Journal of Consumer Studies through a content analysis, to reveal the impact of cross-cultural management in consumer research. Research Design, Data, and Methodology - The International Journal of Consumer Studies has the highest impact factor among international consumer journals, and was chosen for research. This study investigated 712 articles, covering a ten-year period. Results - A total of 82 articles were found to be related to cross-cultural management, out of 712 articles. This shows a need for improvement in the area of cross-cultural management, and implies that the discipline of cross-cultural management will continue to have a significant impact on consumer studies. Conclusions - While content analyses have been conducted in the area of consumer research in the past, a comparative content analysis in the International Journal of Consumer Studies is unprecedented. This study offers insights on the comparative analysis of general articles and articles related to cross-cultural management, which will be useful reference points for future global markets and fields in distribution and consumer research.

목차

Abstract

1. Introduction

2. Review of Literature

3. Methodology

4. Results

5. Discussion

6. Conclusion

References

키워드

Content Analysis Consumer Behavior Cross Culture Cross Cultural Management