The Entry Modes Strategy in FDI: Expansion of Korean Retailers into China and Indonesia

• 발행기관: 한국유통과학회
• 저자명: Min-Jeong Kang So-Hyung Kim
• 간행물 정보: 『유통과학연구(JDS)』제12권 제7호, 45~51쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.07.30

영문 초록

Purpose - This study aims to explore the success of Lotte Mart in the global market, as well as examining the factors related to its entry methods. Research design, data, and methodology - This study analyzed the differences between Lotte Mart and E-mart in terms of their market entry methods, based on references and secondary data. This study is based on qualitative research that analyzes actual cases. Based on the results, this study analyzed and discussed actual cases based on references and secondary data, including newspaper interviews on Lotte Mart. Results - Lotte Mart succeeded in adapting to local markets it did this by ensuring the use of both mergers and acquisitions (M&As) and greenfield methods. In contrast, E-mart utilized only greenfield methods. Conclusions - The findings of this study may not be generalized to all industries, as only Lotte Mart was examined using the case analysis method. Therefore, the successful market entry modes of various companies should be explored in terms of FDI.

목차

Abstract

1. Introduction

2. Theoretical Framework

3. Case Analysis: Overseas Expansion Strategy of Lotte Mart

4. Conclusion

References

키워드

Foreign Direct Investment (FDI) M&A Greenfield Method