선행 디자인 혁신 전략이 기업 성과에 미치는 영향

• 영문명: The Effects of Advanced Design Innovation Strategy on Business Performance
• 발행기관: 한국유통과학회
• 저자명: 김용욱(Yong-Wook Kim) 송인암(In-Am Song) 황희중(Hee-Joong Hwang)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제10호, 27~36쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

Purpose - This paper empirically studies the effects of advanced design innovation strategy on business performance, to investigate manufacturing industries that can develop design-driven-innovation strategies. Many researchers now recognize the importance of design in a CEO's decision-making process. To analyze these effects, this study deduces the definition of advanced design strategy by reviewing existing studies. The advanced design is a strategy that is applied to improve business performance instead of the appearance of a product for increasing its sales. In terms of business processes, the advanced design strategy is defined as the incorporation of business activities prior to the development of the product, to offer new experiences and values to users, from those designs. Research design/data/methodology - This paper establishes a model for empirical analysis. In this study, we derived factors of the characteristics of advanced design based on previous studies. We tried to investigate whether advanced design innovation strategy and entrepreneur’s characteristics could have any impact on business performance. At the same time, we tried to find out the moderating effect of entrepreneurs’characteristics. The advanced design is made up of three elements: precedence, integration, and immersion of design activities. These three elements are independent variables for the model. The dependent variables are: increased rate of sales, R & D performance, and public image of the company. Specifically, this study establishes a CEO's characteristics as a moderating variable between the independent and dependent variables. Results - We proved that the level of entrepreneurs’ characteristics has a moderating effect on the business performance. The findings of this study offer the following theoretical implications. The precedence of design activities positively affects the increased rate of sales by offering new experiences to users and creating new values. The inte

목차

Abstract

1. 서론

2. 선행연구 고찰

3. 연구방법

4. 연구결과

5. 연구결과 토론 및 시사점

References

키워드

Advanced Design Design Driven Innovation Business Performance