유통산업발전법 개정에 따른 소비자 반응 탐색연구

• 영문명: Exploratory Study on Consumer Attitude toward the SSM Regulation Law
• 발행기관: 한국유통과학회
• 저자명: 남세현(Se-Hyun Nam) 조윤기(Yoon-Ki Cho) 유정석(Jeong-Seok Yoo) 김동태(Dong-Tae Kim)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제10호, 47~53쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

Purpose - Six months have passed since the amendment of the SSM regulation law; however, as yet, there is no confirmed research or report on the effects of this amendment, which are indefinite. Further, there have been no attempts to study the effects of the SSM regulation law from the consumers’ viewpoint, which is important because consumers are the main agents that are greatly influenced by the amendment law. Therefore, this study aims to investigate the consumers’ attitude toward the SSM regulation law as well as the effects of the SSM regulation law on the changes in purchase behavior. Research design, data, and methodology - This study was initiated from four research problems that are linked to consumer reaction to the SSM regulation law. Research problem 1: What is the consumers’ reaction (perception, attitude, and perceived fairness) to the SSM regulation law? Research problem 2: How do the consumers’ reactions to the SSM regulation law differ by consumers’ characteristics? Research problem 3: Could the SSM regulation law change a consumer’s purchase behavior? Research problem 4: Is it necessary to amend the SSM regulation law? This study collected the data through the interview and survey of housewives for the purpose of solving the research problems. The interview was conducted as a pilot study for the field survey. We interviewed three housewives, who were: an employed housewife, a full-time homemaker, and a manager of a housewife club, respectively. We then conducted a field survey of 232 housewives who were housewife club members or elementary school parents in Chunghcheong-do. Results - We verified the reliability and validity of the data, and analyzed it to solve the research problems. The main findings of this study were as follows. First, consumers still have a positive attitude toward large discount chains and SSM, which has been the case since the law was introduced. Second, perceived risk of consumers associated with traditional markets

목차

Abstract

1. 서론

2. 연구방법

3. 연구결과

4. 결론

References

키워드

SSM Regulation Law Consumer Attitude Purchase Behavior Perceived Risk Necessity General Super Market