전통시장 상인대학 교육서비스 품질이 경영성과에 미치는 영향

• 영문명: The Impacts of Education Service Quality in the Traditional Market Merchant College on Business Performance
• 발행기관: 한국유통과학회
• 저자명: 최동규(Dong-Gyu Choi) 황희중(Hee-Jung Hwang) 송인암(In-Am Song)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제10호, 81~92쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

Purpose - This study empirically analyzes the effect of improvements in the quality of service management performance of college education on traders’ conscious change of business management innovation and diverse sales expertise for a year. The use of traders’ conscious changes and sales expertise as variables for the verification of the effects of parameters related to the active trader’s traditional education market is a desirable direction. The method of research reflects the quality of education service, management result, traders’ conscious changes, and sales expertise to understand the precise essence and definition of teaching quality at merchant colleges through theoretical consideration. Moreover, its impact on traders’ conscious changes and sales expertise in empirical analysis acts as an intermediary. Research design, data, methodology - The hypothesis of this study leverages the SPSS statistical program. To gather actual proof, sample survey for theoretical research examined 262 valid papers of the 300 papers written by 10 merchants who graduated from merchant’s university. First, using the SERVQUAL model, Parasuraman et al. (1996) indicated that for quality of education service, the configuration of factors is the same as the sympathetic performance, that is, responsiveness and empathy, and traders are aware of these elements. However, our preliminary investigation revealed that traders’ university education has been excluded as a component of quality of service in the earlier studies. Moreover, we found that certainty of knowledge, reliability, and sympathy are influenced by challenges and by the changing intentions of merchant consciousness. In addition, our study confirms that improvements in convincing abilities and sales technique have a positive impact. Second, merchants’ and traders’ expertise are proven to affect business performance. In other words, university education of traders and merchants affects the consciousness of consumers,

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설

4. 연구방법

5. 실증분석 결과

6. 결론

References

키워드

Traditional Market Education Service Quality Merchant Consciousness Sales Professionalism Business Performance