기술창업시 전략적 지향성이 창업성과에 미치는 영향

• 영문명: A Study of the Impacts of Strategic Orientation on the Performance in Technology-based Start-ups
• 발행기관: 한국유통과학회
• 저자명: 장동관(Dong-Kwan Jang) 송인암(In-Am Song) 황희중(Hee-Joong Hwang)
• 간행물 정보: 『유통과학연구(JDS)』제11권 제10호, 37~45쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.10.30

영문 초록

Purpose - Appropriate response to the fast changing economic environment determines SMEs’ competiveness in the era of globalization and open market and, therefore, government policies to strengthen SME’s competitiveness will be very important in the future. It is time to investigate the element of strategic orientation that is necessary for strengthening the competitiveness of SMEs, and its effect on the success of a business start-up. This study analyzes the network orientation in addition to existing strategic orientation, and focuses on price and quality management capability as mediators for strategic orientation and outcomes of business start-ups. Research design/data/methodology - The orientations of technology-based business founders were classified into market, technology, network, and entrepreneurial orientation. We then investigated the effect of these orientations on product price and quality management capability, as well as the influence of price and quality management capability on the outcome of a business start-up. This study is based on the nation-wide survey of the founders and members of technology-based business establishments. The survey was administered to 300 selected companies via email for a period of one month, at the end of which 175 companies replied with valid answers. Further, for effective and objective research, we used SPSS 14.0 and Amos 7.0 for structural equation modeling assumptions and hypothesis verification. Results - Except for entrepreneurial orientation, the other three orientations, namely, technology, market, and network orientations, affect the price management capability according to our results. The price management capability relates significantly with the sales and customer satisfaction. Especially, technology orientation is the core competency of start-ups that affects price and quality management capabilities. However, technology and entrepreneurial orientation do not influence the outcome of business start-up

목차

Abstract

1. 서론

2. 이론적 배경

3. 연구모형 및 가설

4. 연구방법

5. 실증분석 결과

6. 결론

References

키워드

Strategic Orientation Technology-based Start-ups Price Management Capabilities Quality Management Capabilities