지방자치단체의 공연예술산업 발전전략

• 영문명: A Study on Developing Strategies of Performing Art Industry in Local Governments
• 발행기관: 한국비교정부학회
• 저자명: 조용란(Yong-Lan Cho) 황재영(Jae-Young Hwang) 조제억(Jae-Uek Cho)
• 간행물 정보: 『한국비교정부학보』제12권 제2호, 215~234쪽, 전체 20쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

According to strength of performing art industry for the change of future industry, national and corporative supports for it are increasing. According to a rise in income level of consumers for the extension of national economic influence and the change for leisure environment, demands and interests for performance art are raising. This study analyzed the status and problems of existing performing art industry and pursued the solution methods. It has the purpose to present the methods to activate performing art through case study, etc. Art education may be demanded to raise high quality audience trusting and supporting the vision and identity of organization as a way of some kind of macroscopic audience development that broadens the class of audience through mid-long term. We develop the mathematical model for reasonable pricing and profit-maximization of the domestic performing art firms based on the special attributes of the performing art firms and consumers. Diverse marketing strategies should be followed up. There need should be audience marketings to acquire performance programs that utilize outdoor stages and outdoor space and reach out toward the daily life and secure specific and practical audience database.

목차

Ⅰ. 서 론

Ⅱ. 공연예술의 범위와 공연예술산업의 특징

Ⅲ. 지방자치단체 공연예술산업의 실태

Ⅳ. 지방자치단체 공연예술산업의 발전전략

Ⅴ. 결 론

참고문헌

키워드

공연예술 수익화모델 공연예술산업 공연예술교육 청중 performing art mathematical model performing art industry performing education program audience