문화관광사업의 세계적 브랜드화를 통한 지방도시의 발전에 관한 탐색적 연구

• 영문명: An Exploratory Study on the Regional Development through the Global Brand Image Strategy of Culture and Tourism Project
• 발행기관: 한국비교정부학회
• 저자명: 신윤창(Youn-Chang Shin) 안치순(Chi-Soon An)
• 간행물 정보: 『한국비교정부학보』제12권 제2호, 277~302쪽, 전체 26쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

This study is an exploratory case to approach the problem from new aspect and has just established a new paradigm or model to work with scholarly associations and public authorities which GAPA and KACG have provided an ideas of regional development for local government and local government has taken their suggestion. On this account, this study is a theoretical research which has limits to carry out a empirical research. Nevertheless, this study has stressed on the development possibilities of regional city which a hightech-based industrial estate has not be developed. This study has emphasized that these regional cities can also develope in overall areas such as politics and public administration, economy and industry, culture and tourism etc. through making a global brand of intangible culture and tourism recourses. Samcheok s Jeongweoldaeborumje Festival, along with Gi tug of war, which is unique in this time, and plays, praying for rain, the beginning of the hottest day, good harvest, good fishing, and so on to heavenly god, farming god, and fishing god. As the residents have become favorable to this festival year by year, it has been developed as a unique traditional folk event along with fame. Gi tug of war was designed as the intangible cultural property of Gangwon province, issue 2 in 1970. In this context, the global brand image strategy of regional culture resources through designating as a UNESCO s major intangible culture assets of the Samcheok s Geongweoldaeborumje Festival is worth trying in the meaning of seeking more creative ways to advance a regional city.

목차

Ⅰ. 들어가는 말

Ⅱ. 문화관광사업의 이론적 검토

Ⅲ. 정월 대보름제의 유네스코 등재를 위한 문화 콘텐츠 및 등재절차

Ⅳ. 유네스코 등재를 통한 브랜드화의 과정 속에 여러 차원에서 도시발전

Ⅴ. 결론 및 함의

참고문헌

키워드

문화관광사업 브랜드화 학술단체 지방도시발전 유네스코 무형문화유산 culture and tourism project global brand image scholarly association regional development UNESCO s major intangible culture assets