학술논문
An Empirical Study on Self-service Technologies and Consumer Satisfaction
이용수 5
- 영문명
- 발행기관
- 동아시아무역학회
- 저자명
- Sun Yao
- 간행물 정보
- 『Journal of East Asian Trade(JEAT)』 Vol. 2 No. 2, 49~53쪽, 전체 5쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2020.12.30
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국문 초록
영문 초록
Purpose - This research examines what factors principally affect consumers’ acceptance of Self-Service Technologies and intent to use.
Design/Methodology/Approach - To answer the research question, the TAM was adopted. We collected data from market research. By adopting TAM, we examine the factors that affect the continuous use intention of Self-Service Technologies.
Findings - The empirical results show that SSTs’ usefulness and ease of use positively affect consumers’ intension to use in line with the proposed assumption.
Research Implications - The perceived usefulness and perceived ease of use positively affect continuous use intention. The Self-Service provider would enhance usefulness and ease of use, then increase the likelihood of adopting Self-Service Technologies.
목차
Ⅰ. Introduction
Ⅱ. Literature Review
Ⅲ. Hypothesis Development and Proposed Research Model
Ⅳ. Analysis and Results
Ⅴ. Conclusion
References
해당간행물 수록 논문
- 移动结算系统特性对用户持续使用意愿的影响研究
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- 弹幕视频网站的营销策略研究: 以BILIBILI为例
- Research on the Integration and Development of Sports Industry in the Yangtze River Delta in Shanghai
- An Empirical Study on Satisfaction and Willingness to Pay for Participant Sports Activities in China
- An Empirical Study on Self-service Technologies and Consumer Satisfaction
- What Matters to Traditional Cultural Products?: Research of Korean Consumers’ Purchasing Preference Based on Post-materialist Theory
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- 基于新型冠状病毒疫情背景下的中国电子商务行业发展研究
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