基于新型冠状病毒疫情背景下的中国电子商务行业发展研究

• 영문명: Research on the Effect of the COVID-19 on E-commerce in China
• 발행기관: 동아시아무역학회
• 저자명: 张 昱昊(Yuhao Zhang) 徐吉霖(Jilin Xu)
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』 Vol. 2 No. 2, 99~107쪽, 전체 9쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.12.30

국문 초록

本研究的目的是分析新冠状病毒肺炎疫情对中国电子商务行业的影响，并针对研究提出合理的经营策略，为中国电子商务的未来发展提出参考性建议。本研究的研究方法主要是以文献数据为主，对电子商务的相关文献和数据进行分析。根据本研究的研究结果得知依靠网络通信技术的电子商务已经逐渐发展成熟稳定，但随着新冠状病毒肺炎疫情的扩散，电子商务出现了供应链断裂和资金链短缺等问题。本研究的意义在于对新冠疫情下电商行业制定积极有效的措施促进电商行业的可持续发展。 但在本研究的研究过程中发现根据电商企业规模的不同，受新冠状病毒肺炎疫情的影响也不同，所以后续研究中以中国中小型电商企业为调查对象进行问卷调查，根据数据反馈找出疫情对电商企业的影响，作为本研究数据补充。

영문 초록

Purpose - The purpose of this study is to analyze the impact of the COVID-19 on China’s e-commerce industry, and to put forward reasonable management strategies for the future development of e-commerce in China. Design/Methodology/Approach -The research method of this study is mainly based on literature data, and analyzes the relevant literature and data of electronic commerce. Findings - According to the research results of this study, it is known that e-commerce relying on network communication technology has gradually developed mature and stable, but with the spread of COVID-19, e-commerce has problems such as supply chain breakage and shortage of capital chain. Research Implications - In the management of this paper, this study is of great significance to the development of e-commerce in China in the future.

목차

Ⅰ. 引言

Ⅱ. 中国电子商务的发展现状

Ⅲ. 新型冠状病毒疫情背景下的中国电子商务行业

Ⅳ. 疫情背景下电子商务行业的发展策略

Ⅴ. 结论

References

키워드

COVID-19 E-Commerce Strategy Research 新型冠状 病毒疫情 电 子商务 策略研 究