海洋文化产业与海洋旅游产业融合发展研究: 以舟山为例

• 영문명: On the Integrative Development of Marine Cultural Industry and Marine Tourism Industry: Taking Zhoushan as an Example
• 발행기관: 동아시아무역학회
• 저자명: 郭旭(Xu Guo) 朴载 弼(Jae-Pil Park)
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』 Vol. 2 No. 2, 115~121쪽, 전체 7쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.12.30

국문 초록

海洋旅游已经成为当前我国旅游产业发展的重点和热点。随着人们不断增长的精神文化需求推动，海洋文化与旅游融合发展迅速。海洋文化因其特有的魅力吸引着人们。本文运用产业融合理论，以舟山为例综合分析了舟山海洋文化资源优劣势，探讨舟山海洋文化与海洋旅游融合、创新的可行性。指出舟山文化+旅游产业发展的产业融合度较低、未形成规模效应、产业结构性矛盾突出等问题。对舟山海洋文化与海洋旅游产业融合发展提出:政府主导，区域联动；海洋文化+海洋旅游产品创新；海洋文化旅游产业融合开发策略。为舟山的海洋旅游发展提供新思路。

영문 초록

urpose - The purpose of this paper is taking Zhoushan as an example, to analyze the advantages and disadvantages of Zhoushan’s marine cultural resources and discuss the feasibility of the integration and innovation of regional marine culture and marine tourism. Design/Methodology/Approach -Based on industrial integrative development Theory and the case of Zhoushan’s analysis, the paper studies the main problems of industrial integrative development in Zhoushan. The paper pointed out that culture and tourism industry have a low degree of industrial integration, no scale effects and prominent structural contradictions in the industry. At last, we make some suggestions. Findings - The paper puts forward that Zhoushan marine culture and marine tourism industry should be integrated and developed by government and regional linkage; Marine culture + Marine tourism product innovation; The integrated development strategy of marine cultural tourism industry. Research Implications - In the management of this paper, this study provides new ideas for the development of marine tourism in Zhoushan. which will also provide reference for other scholars’ follow-up research.

목차

Ⅰ. 引言

Ⅱ. 相关概念及理论基础

Ⅲ. 舟山特色海洋文化产业

Ⅳ. 舟山特色海洋文化+旅游开发的劣势与问题

Ⅴ. 舟山特色海洋文化旅游融合发展策略

Ⅵ. 结论

References

키워드

Industry Integrative Development Marine Culture Marine Tourism 海洋文化 海洋旅游 产 业 融合